Thursday, 16 December 2010

NOTES ON SUGAR RUSH

Sugar Rush is a British TV drama series about sexuality, mainly homosexuality, with slight hints of comedy. It is set in Brighton which is a British landmark for gay, open relationships. The series is based on the book written by Julie Burchill.

Kim, the protagonist, has just moved to Brighton and developed a hormone-surging crush on her new best friend, Sugar. Kim uses the word "identikit" to describe her two gay neighbours. I noticed that the young characters in the narrative are identikit young people because the narrative consists of the young characters constantly thinking about sex or having sex.

There is a scene when Sugar and Kim are in Sugar's room. Sugar's idea of dressing like a woman is looking like a hooker, this represents alot about Sugar's charisma. She advises Kim on dressing this way to attract the male builder that Kim fancies. But as Kim arrives home in her new outfit she catches her mum cheating on her dad with the same builder that she had feelings for. Kim then rushes out of her house needing a 'sugar' fix. This connotes that Kim has quickly developed a strong attraction for Sugar and she needs to see her whenever she's feeling down. This may be Sugar's natural effect on most of the characters in the narrative

Wednesday, 15 December 2010

Media Evaluation of Preliminary Task

The media products I have created and posted on my blog include questionnaires, a magazine front cover, magazine contents page, etc. My college magazine front cover uses some of the regular conventions of magazines today, but it also breaks few of the conventions. My masthead is at the top left of my magazine, which is a convention of magazines due to the way magazines are sorted in shops for sale. The background image of my magazine is a mid-shot of Chris Newman (Head Boy of COLA Sixth Form). I believe there is a big significance of the Sixth Form HEADBOY being on the front of my magazine; he is an important representative of the sixth form and relates to ideas and audience of my college magazine: college students, teachers and parents. I named my magazine “CityLife” as this is phrase that college students my find catchy or cool.

My media magazine also breaks many of the usual conventions of a magazine. I didn’t include any splashes of information or story headlines on the front cover to leave my audience more curious/contemplating of what was going to be in the magazine once they looked at the front cover. I also decided to use a minimal amount of text on the front cover to make the background image more explicit. The pieces of text on my magazine only include the key features/conventions of a magazine; masthead, price, date and issue number. I used an effect from Ulead PhotoImpact to alter the colours of my original photo of Chris Newman, giving it the look of an artistic painting in black in white. The typography of my masthead is also unique. I chose an unusually graffiti font to break the conventions of a standard formal font, stand out and suit young people as my magazine is aimed at college students.

I would like my College magazine to be distributed in the Atrium of the City of London Academy. This would be ideal for my target audience because the sixth formers can purchase it anytime during school hours for themselves or their parents/guardians and this would also suit teachers who want to purchase the magazine. Students in the secondary school who are considering to attend the sixth form once they are older can get an insight into life in the COLA Sixth Form by reading my magazine.

I didn’t include any splashes of information or story headlines on the front cover to leave my audience more curious/contemplating of what was going to be in the magazine once they looked at the front cover. I also decided to use a minimal amount of text on the front cover to make the background image more explicit. The pieces of text on my magazine only include the key features/conventions of a magazine; masthead, price, date and issue number. I used an effect from Ulead PhotoImpact to alter the colours of my original photo of Chris Newman, giving it the look of an artistic painting in black in white.

Wednesday, 8 December 2010

British TV Drama - Our Friends in the North

Season 1, Episode 1
Our Friends in the North is unlike many British TV Drama depictions of North East
England. This is because it has fully rounded characters with authentic regional
accents. It also uses real political and social events specific to Newcastle and Britain as a whole during the era portrayed, including general elections, police corruption, etc.



In the beginning of the clip Nicky arrives back from the USA and he goes to visit his girlfriend. There is a mid-shot whilst his girlfriend’s mother answers the door to him, but she doesn’t seem happy to see him. This could indicate to the audience that Nicky has disappointed his girlfriend in the past so her mother doesn't approve of him.


Nicky and his brother (Geordie) have a very typical male relationship. They both know that they
love each other but they prefer to hide their feelings with quick insults and sarcasm.
As Geordie enters Nicky's bedroom, there is a slight long shot of the bedroom. There are many posters of Civil Rights activists to represent Nicky's support of the Civil Rights Movement. But Geordie's views are the complete opposite

The narrative shows many typical values of families (not just Northern ones). They sit
around the dining table as a family as Nicky’s family give him his birthday presents.
We also notice that Nicky acts childish whenever he receives a gift which contrasts his appearance of a mature, young man

Flatplans for my College Magazine

Flatplan of Front Cover
Flatplan of Contents Page

Monday, 6 December 2010

QUESTIONNAIRE ANALYSIS

I gave out 20 of my questionnaires to an even amount of males and females so that the results would be evenly representative of gender. The majority of people I questioned were aged between 16-19 years old and this affected the results I received in Question 4. Question 4 I asked my potential customers how much they spend when purchasing a magazine. I will use the results from this question to estimate a suitable price for my magazine. The results from Question 3 illustrated that the majority of people read magazines weekly so this tells me that I need to release my created magazine every week to relate to my target audience.

There was a mixed selection of people’s favourite magazine genres. This tells me that I may need to include a mixture of topics when I create my own magazine so it can appeal to everyone, even though this may negatively affect the content of my magazine in the long run as it will be difficult to impress everyone. The results from Question 6 showed me that Heat Magazine is one of the most popular magazines amongst teenagers. They also said that the “hot gossip”, bright colours and the explicit imagery is what attracted them to purchase Heat Magazine.

Question 7 was significant in telling me the most important features of my magazine according to my potential customers. The pie chart below illustrates how the majority of my target audience/potential customers are attracted to purchase a magazine by the images on the front cover and the font of the masthead/text. So if I focus on making these two features more appealing, this will attract the majority of my target audience


Here is an example of my questionnaire

Wednesday, 1 December 2010

10 Original Photos

I love winter
My future vehicle

Ugandan Flag. The Pearl of Africa

The sky is the limit

My most important possession

Xbox 360. When I'm stressed...
Blackberry Curve 8520. More than just a phone
Chef in the canteen preparing a meal for me
Education is the key
The staircase to success...