QUESTIONNAIRE ANALYSIS

I gave out 20 of my questionnaires to an even amount of males and females so that the results would be evenly representative of gender. The majority of people I questioned were aged between 16-19 years old and this affected the results I received in Question 4. Question 4 I asked my potential customers how much they spend when purchasing a magazine. I will use the results from this question to estimate a suitable price for my magazine. The results from Question 3 illustrated that the majority of people read magazines weekly so this tells me that I need to release my created magazine every week to relate to my target audience.

There was a mixed selection of people’s favourite magazine genres. This tells me that I may need to include a mixture of topics when I create my own magazine so it can appeal to everyone, even though this may negatively affect the content of my magazine in the long run as it will be difficult to impress everyone. The results from Question 6 showed me that Heat Magazine is one of the most popular magazines amongst teenagers. They also said that the “hot gossip”, bright colours and the explicit imagery is what attracted them to purchase Heat Magazine.

Question 7 was significant in telling me the most important features of my magazine according to my potential customers. The pie chart below illustrates how the majority of my target audience/potential customers are attracted to purchase a magazine by the images on the front cover and the font of the masthead/text. So if I focus on making these two features more appealing, this will attract the majority of my target audience

Here is an example of my questionnaire